• An outstanding feature of our solution is its simulation capability: before a campaign goes live, its rules can be run on real historical customer behaviour to see who would qualify and what the total reward cost would be.
• By storing every evaluation together with the data and rule version behind it, analysts can replay past periods and compare alternative conditions or reward levels to recommend better promotion strategies.
• This lets you balance the attractiveness of an offer against its cost before committing budget, and measure the actual results of a campaign afterwards.

Our product enables business users

• Our product enables business users to create and modify promotion rules themselves with low-code / no-code tools, without time-consuming and expensive development work.
• Eligibility conditions, reward amounts, clawback conditions and campaign periods are business configuration, and every change is versioned and approved under the four-eyes principle.
• Every reward decision is fully traceable: which rule applied, which data it was based on and why. Should a rule or an evaluation prove faulty, the affected cases can be identified, corrected and recalculated in a fully supported and transparent way.